Apple may be under constant onslaught from Android, but it’s still flogging a healthy number of iOS devices, new marketshare figures reveal.
The company recently returned to growth across Europe’s five largest countries, Great Britain, Germany, France, Italy, and Spain, according to the phone counters at Kantar Worldpanel Comtech.
The UK is Apple’s strongest European market. Here in the kingdom of drizzle, iOS recorded a 34.1 percent market share in July 2015, compared to 28.5 percent in the same period last year. Android, by comparison, fell from 60.6 percent to 53.2 percent over the same time period, a fairly significant swing. Windows Phone, meanwhile, jumped a few points from 9.6 percent to 11.3 percent.
There was more growth for iOS across the rest of the ‘big five’ European countries. France’s iOS yearning grew from 14.7 percent to 16.8 percent, Spain saw a rise of 2 percent to reach 8.8 percent, and Germany rose from 10.6 percent in 2014, to 13.2 percent. Italy jumped a smidge from 12.3 percent to 12.4 percent.
Germans seem highly enamoured with their Android phones, on the whole. Android enjoys 75.1 percent market share in the region, and while this is down from 81.4 percent, the green robot bests its next nearest competitor, iOS on 13.2 percent, by some margin.
Obviously, it’s worth noting that despite Apple’s strong performance, Android continues to dominate market share in most regions, mainly to the greater amount of choice and lower price points offered by the myriad entry-level handsets on offer.
Want to get up close and personal with the figures yourself? Have a play with Kantar’s funky market share tool below.
Leave a Reply