Universal Music and HP teamed up to celebrate the launch of HP Connected Music at La Maison de la Mutualité in Paris and we were lucky enough to join them for the party.
Before the real celebration got underway we heard about a host of new desktops and laptops hitting stores in the coming weeks and months, representing the culmination of 20 years of experience found within HP. Eric Cador – General Manager for HP in EMEA was on stage to talk about the company’s latest Windows 8 notebooks and tablets, including the likes of the HP ElitePad and the HP Envy x2 (see our video hands-on here).
The other key element to the event alongside the latest hardware, was the company’s new partnership with Universal Music. HP are looking to bring added value to the company’s brand image and a strong musical partner is the way they hope to achieve this. The partnership will affect those who pick up any of HP’s newest products, all the way through their consumer line.
The new service which launched on Tuesday: HP Connect Music offers streaming services and more from possibly the biggest music label in the world, Universal. The label’s portfolio features a huge array of artists, spanning multiple genres and across decades, with more than 53% of the current singles chart populated with Universal-signed musicians, just for starters.
Customers who pick up a new HP device will have to register their product with HP Connected Music, after which they’ll then be able to stream ad-free music from UMG’s vast library. What’s more every 30 days, users can download a maximum of ten tracks which they can keep indefinitely. The streaming service is free for 90 days, after which access is revoked but the other element to the service remains active. Users will be given the opportunity to enter exclusive competitions by which they could potentially meet their favourite artists, see them record their latest songs, win all-expenses-paid trips to glamorous locations and get VIP access to exclusive gigs.
“Customers are looking for great entertainment on their personal devices and HP sees the PC as the heartbeat of the entertainment experience for today’s consumers, letting them create, consume and share content they love. ” Mr Cador said.
In light of this the HP Connected Music launch party was rounded off with No Doubt’s first full concert in three years, Gwen Stefani flying through the band’s extensive back catalogue as well as tracks from their new album.