It’s no secret that HTC has been struggling to turn a significant profit as of late, and the company’s latest financial results tell the same old story. The first quarter of 2013 didn’t bring particular good news for HTC, with the manufacturer generating a total revenue of NT$42.8 billion (around £931 million) but taking in a profit of just NT$85 million (around £1.84 million).
Of course, the company hadn’t yet launched the HTC One. The CEO of HTC, Peter Chou, is betting on the handset to turn things around significantly in Q2. Chou said in a statement that it was a “pivotal quarter for HTC” thanks to the release of its new flagship, going on to lay out financial expectations for the second quarter.
HTC believes that revenue will jump to NT$70 billion (around £1.52 billion) in Q2, but more important, operating margin will rise from a paltry 0.1% to between 1 and 3%. Those numbers will no doubt be boosted thanks to the HTC One, but the company still has to contest with fierce competition from the likes of the Samsung Galaxy S4.
If reviews any indication, however, then the company may just be able to turn things around yet. We were impressed by the flagship handset when it landed on our desk, giving it a full 5 out of 5 stars. Reviewers across the internet certainly seemed to be taken with the device too. HTC has definitely stepped up its game and produced an excellent Android handset, but sales figures for the phone will ultimately make or break the company.
[spotted at Android Central]