HTC has just launched its mid-range Desire 626 smartphone and it looks like the device should provide some much-needed competition for the Moto G, which has ruled the entry and mid-level market since its launch back in 2013.
The Desire 626 appeared on HTC’s Taiwanese website overnight bearing a price tag of NT$5990, which works out to about £125 here in good ol’ Blighty. That’s a smidgen less than the latest Moto G and for that money, the phone is impressively well-stocked with features.
A 5-inch 720p display provides the high-def visuals, matching the Moto G as well as Huawei’s latest great-value Honor devices such as the Honor 6. Packed away inside is a 64-bit Snapdragon 410 SoC alongside 1GB RAM, so everyday performance should be smooth and with any luck so will playing the latest games.
There’s 16GB of storage packed inside the device for your apps and other bits, with the option to expand via microSD. Importantly for media streamers, you’ll find support for LTE included too, with all the major bands covered – something sadly missing in the new Moto G, although we’re still hopeful that Motorola’s 4G model will eventually hit the UK.
The Desire 626 also includes a 5-megapixel secondary camera and a 13-megapixel primary with LED flash and autofocus, impressive for a budget handset. Fingers crossed they’ll be dependable snappers, although we weren’t bowled over by the HTC Desire Eye’s 13-megapixel optics.
Rounding off the specs is a 2,000mAh battery, which should be good for a few hours of use.
While we know that the Desire 626 is an Android device, we’ve no idea what iteration yet. Of course, the device features the Sense 6 UI, so regardless of what version of Android it’s running, there’s still a decent user experience to be had.
There’s no word yet on whether the HTC Desire 626 will make it to Europe, but we expect it will and should likely find a nice little niche in the market provided the price is kept down. Motorola’s stand-out, the Moto G, has enjoyed amazing success but that’s mostly down to a lack of solid competition. Here’s hoping the Desire 626 is the first of many serious rivals in 2015.