First weekend sales of the iPad 2 have topped the previous generation’s launch weekend by an estimated 100,000 to 200,000.
Deutche Bank’s Chris Whitmore said it was “one of Apple’s most successful product launches to date.”
Piper Jaffray’s Gene Muster conducted a a survey at the iPad 2 launch lines. Out of 236 respondents in New York and Minneapolis, 70% of those who purchased an iPad 2 were new to Apple’s tablet.
“We believe this shows Apple is expanding its base of iPad users, which is critical to maintaining its early lead in the growing tablet market.”
According to Munster’s team, early calls to retailers show stocks are yet to be replenished.
Statistics indicate that many iPad 2 purchases were made by iPhone converts, with two-thirds of tablets sold to those who already own an Apple mobile phone. That said Apple is yet to convince buyers into owning a trio of its devices with most who picked up an iPad 2 being evenly split between Mac and PC owners.
“As the user base grows Apple’s lead widens, and the company has a proven track record of building unmatched brand loyalty, which we believe will be a potent combination as the tablet market evolves.” said Munster