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ITV’s new iPhone app will give you an Essex Spa makeover

Something tells us there won’t be rejoicing in the streets of Chelmsford or Romford at the news of a new iPhone app called Essex Spa.

“Getting ready for a proper night out? Then you’ll need a makeover – Essex style,” explains its App Store listing. “Fake tan and luscious locks, plump lips and long lashes. See how you look as an Essex bloke or bird. Go on, get a bit of Essex in your life.”

The app analyses the photos stored on your iPhone, and Essexes them up with the elements listed above. It warns that it works best in photos where the subject’s mouth is closed, mind – that’ll be for the plump lips presumably. The results can be saved to your photo library, or shared on Facebook and Twitter.

Who’s done this? ITV! It’s promoting a show on ITV2 called The Only Way Is Essex, and follows the UK broadcaster’s previous releases of apps focused on its drama series, and the World Cup.

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