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Kobo reports seasonal spike in ebook sales

Looks like the Kobo Vox eReader we featured a while back was a popular sell this Christmas. The ebook seller is reporting record sales figures of ebook titles purchased through its tablets, eReaders and mobile apps.

Sales of ebooks purchased via Kobo in the UK increased sevenfold over the previous daily average for December, with ebooks being sold at a rate of one title per second on Christmas Day.

Though Kobo didn’t announce exactly how many Vox eReaders and Kobo Touches were sold in the UK, over 100,000 Reading Life Awards given out on Christmas Day.

Kobo’s Reading Life feature adds a Foursquare-style social element to the eReading experience,
seeing you earn badges for reading and finishing books and passing a certain number of page turns within one sitting.

We understand that the ‘Welcome to Reading Life’ badge gets awarded the first time you set it up, which gives us some idea of how many Kobo-enabled devices were unwrapped on Christmas Day.

In the UK, it’s been Karin Slaughter’s The Unremarkable Heart, The Girl with the Dragon Tattoo by Stieg Larsson and Saving Rachel by John Locke that topped the Kobo sales tree. US readers turned the e-pages of The Hunger Games by Suzanne Collins, The Help by Kathryn Stockett and Kill Alex Cross by James Patterson. Elsewhere globally, it was Steve Jobs by Walter Isaccson that topped charts.

The Kobo Vox eReader is a heavily-skinned Android 2.3 Gingerbread tablet that brings the Kobo store and social interaction aspects to the fore. Available for just £169.99, it’s very attractively priced. Check out our hands-on review of the Vox eReader here and WHSmith’s video below.


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