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LG expands Optimus series: Android 2.2 for the LG Optimus One with Google and the LG Optimus Chic

Loathe to be out-done by Samsung, LG has announced a couple of upcoming Android handsets which sound suspiciously like Samsung Galaxy S challengers to us. Both handsets will be launching later this year with Android 2.2 (aka Froyo) onboard.

The LG Optimus One with Google (bit of a mouthful – there it is on the left) will have access to the Android Market, multimedia options (we’re assuming a music player, image gallery, video player etc) and a “convenient user interface”. Will it be as convenient as HTC’s delicious Sense interface? With Samsung’s software track record we rather doubt it. Still, we live in hope as ever.

The rather more dubious-sounding LG Optimus Chic is intended for the fashionistas among us. LG reckons that the handset sets ‘a new standard for smartphone design’, judge from yourself on the right. Can’t say it’s blowing us away – those rounded edges remind us of an early generation non-Android handset beginning with ‘i’, if we’re honest. The Korean company wants to be the designer face of Android, noting that the previously niche OS can appeal to the casual user as well as the hardcore geeks.

Aside from that, LG’s not being hugely forthcoming with the deets, but we’ll keep you posted.

It looks like LG is pretty set on the Optimus range becoming its flagship Android brand. With approximately ten devices planned for release before the year’s end – including an Android tablet – under the same badge, it’s putting its eggs firmly in the Android basket.

“The LG Optimus Series is aimed at challenging the notion that one device can meet the needs of many,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “At LG, we believe in providing people with many different choices because our customers are not all alike. We want to provide devices that suit all needs and simplify people’s lives.”

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