LG has cut its sales target for its smartphone range following the lukewarm response to its Optimus range of phones.
Still the world’s third largest handset maker, LG has struggled to compete with Korean rival, Samsung, despite strong handsets like the UK’s first 3D phone, the Optimus 3D, and the powerful dual-core Optimus 2X.
LG now predict that it will sell around 24 million smartphones this year, down from its previous target of more than 30 million units, while its overall target was slashed from 114 million units to 150 million.
“In mature markets, the LG brand is still considered a step down from Samsung, which makes their products less appealing,” said Gartner analyst Carolina Milanesi.
“HTC now means more to many consumers than LG. LG has been struggling to deliver more than just hardware and with the weaker brand, they are left many times to compete on price.”
LG are notoriously competitive with their Korean rival, Samsung, which looks set to have another smartphone hit on its hands with its flagship smartphone, the Galaxy S2.
The skinny dual-core Android phone is currently trouncing sales records set by its predecessor. According to Reuters, Samsung is now expected to smash its 2011 smartphone target of 60 million handsets.
The LG Optimus 3D has arrived in teh UK, and it the first phone to offer glasses-free 3D screen, and 3D content creation. With a 4.3-inch display, the phone’s two rear-facing cameras are capable of recording 3D film and capturing 3D pictures.
Park Jong-Seok, head of LG’s handset division, told reporters that more handsets later this year would include LTE phones, capable of connecting to high-speed 4G networks, and smartphones with high definition displays.