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Lingerie brand Victoria’s Secret launches its official iPad app

As one of the top classy-undergarment brands in the world, Victoria’s Secret has plenty of fans. And now they can download its official iPad app, which went live on the App Store this morning.

The app promises to be “the destination for all things Victoria’s Secret”, from catalogues to shopping to store-finding.

However, there’s plenty more content beyond the functional marketing elements to keep people engaged. Such as behind-the-scenes footage from TV ads, photo-shoots of new products, and clips and pics from Victoria’s Secret fashion shows.

The app is also fully social networked up, with the ability to post pics, videos and stories to various social media sites. And it’s all presented with an emphasis on big images and swipey controls, to make the most of iPad. The company promises more updates to come, as well.

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