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Macmillan launches augmented-reality coffee shop iPhone app

Charity Macmillan Cancer Support has launched an iPhone app to help Brits find a decent cup of coffee. The app offers reviews of more than 500 cafes and coffee shops around the UK, and lets users contribute their own reviews too.

“Rate the cafés by giving them a mug rating, upload pictures of the café, the pastries, the view etc, and comment on them too,” explains the App Store blurb. “Using our clever filters you can get more specific – find coffee shops with gallery spaces, wifi, toilets, alfresco seating and organic produce.”

The cafes are plotted on a map of the UK, but there’s a whizzy augmented reality feature too, with mug icons floating over the live video feed from your iPhone’s camera, with directions to the nearest venues.

The app is being launched to tie in with Macmillan’s annual World’s Biggest Coffee Morning event, which takes place on 24th September this year. The app is free, but there’s an in-app donation button to give “the price of a cup of coffee” to the charity, as well as an option to sign up and host your own coffee morning as part of the event.

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