Tonight the annual Meffy awards take place, celebrating the best in mobile content and commerce.
Now in its ninth year, the Meffy’s are a global awards recognising innovating in apps and mobile. 2012 saw a record number of entries across 13 categories, including: Consumer Trust, Discover & Engagement, Innovation app, Life Tools app, Social & Entertainment App and Social Responsibility and Development.
Entries shortlisted include: First Aid for British and American Red Cross, NQ Mobile Vault, Barclays Pingit, The Sims Freeplay and James May’s Science Stories (below).
The awards take place tonight in London at a ceremony hosted by Paddy Cullivan & the Camenbert Quartet. We’ll bring you a full list of winners tomorrow, alternatively if you are on Twitter follow @MEF to find out the winners.