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Finalists revealed for the 2012 Meffy Awards

The finalists have been revealed for the 2012 Meffy Awards, which celebrated the best apps from the last 12 months.

With the Meffy’s Mef – the Global Community for Mobile Content & Commerce – recognises innovation within the mobile industry, rewarding mobile content and commerce.

Now in its ninth year, the 2012 Meffy’s received a record breaking number of entries across 13 categories, 25% of which were from start-up app developers.

Six new categories were introduced this year, including: Social Entertainment, Publisher on Mobile, Life Tools and Discovery and Engagements. The full list of nominations are below and included nods to James May’s Science Stories, Bloomberg TV+, Barclays Pingit and Bardowl.

Rimma Perelmuter, Executive Director at MEF said: “This year it’s really exciting to see the democratisation of the mobile ecosystem with companies from start-ups, digital agencies, brands and established mobile giants sharing the limelight.

The winners will be announced on September 12th at the Meffy Gala Awards Dinner, find out more information on attending this prestigious event at www.meffy.com

 

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Innovation Award for App:

  • Bardowl
  • Digicave, International Celebrity Networks, Plum Pictures and Qualcomm for
  • James May’s Science Stories
  • Citibank Tablet App
  • Mapfia
  • Shhmooze

Life Tools App Award:

  • 3 Sided Cube for First Aid for British and American Red Cross
  • Bloomberg LP for Bloomberg TV+ app
  • Editora Abril S/A for VEJA Comer & Beber 2012 (VEJA Eat & Drink 2012)
  • NQ Mobile for NQ Mobile Vault
  • The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer

Brand on Mobile Award:

  • Crispin Porter & Bogusky for Just Dance 3 – Autodance
  • Crispin Porter & Bogusky for Pringles Crunch Band
  • Grupo.Mobi for Augmented Carnival
  • Millennial Media and MEC for Activision Modern Warfare 3
  • Prezence Digital for Ster Kinekor Mobi

Content Service Award:

  • Hungama Mobile for Sanjeev Kapoor on Mobile
  • Nazara Technologies for Games Club
  • PERFORM for Al Jazeera Sport Mobile Apps
  • Voddler for Voddler Lumia Movie Night
  • Yala Music for Yala

Consumer Trust Award:

  • Kaspersky Lab for Kaspersky Mobile Security
  • Lookout for Lookout Mobile Security
  • nFluence Media for nFluence ‘Brand Sorting’ Technology
  • NQ Mobile for NQ Mobile Security
  • Vodafone Group Services for Vodafone Guardian

Discovery & Engagement Award:

  • mBlox for Rio #5
  • Millennial Media for Activision Modern Warfare 3
  • Movellas for Movellas on iOS and Android
  • Rancard for Rendezvous
  • Yala Music for Yala

Innovation Award for App:

  • Bardowl
  • Digicave, International Celebrity Networks, Plum Pictures and Qualcomm for
  • James May’s Science Stories
  • Citibank Tablet App
  • Mapfia
  • Shhmooze

Innovation Award for Growth Markets:

  • biNu for biNu Social Network and Content Platform
  • Comviva for Lend Me Balance
  • DOTGO
  • Digital Craft Studios for Prowork
  • Twinpine for Twinpine Mobile Advertising Network

Innovation Award for Monetization:

  • adaffix GmbH for adaffix Caller Lookup App
  • Digital Foodie for Foodie.fm
  • GamesAnalytics for Predict™ Platform
  • GetJar for GetJar Gold Virtual Currency
  • Zed for Quiz Challenge

Innovation Award for Technology:

  • Bolser for Bringing the Museum of London to life with NFC
  • Calltrunk
  • O2 for JetSetMe
  • PlayPhone for PlayPhone Social Gaming Network featuring POP
  • TIMWE for NFC Launcher

Life Tools App Award:

  • 3 Sided Cube for First Aid for British and American Red Cross
  • Bloomberg LP for Bloomberg TV+ app
  • Editora Abril S/A for VEJA Comer & Beber 2012 (VEJA Eat & Drink 2012)
  • NQ Mobile for NQ Mobile Vault
  • The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer

m-commerce Award:

  • Barclays Bank Plc for Barclays Pingit
  • Comviva for mobiquity mPayments
  • Ericsson IPX and ATAF for Italy’s First Mobile Ticketing System
  • iZettle
  • Two Bulls for CatchOfTheDay

Publisher on Mobile Award:

  • Editora Abril S/A for 24 horas Veja.com
  • Financial Times for FT Web App
  • Metro for Metro Tablet Edition
  • Polar Mobile for talkSPORT mobile app
  • The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer

Social & Entertainment App Award:

  • Bolser for V Festival mobile app
  • CBS Interactive for GRAMMYS Live
  • Electronic Arts for The Sims Freeplay on iOS and Android
  • Planet Rackus Ltd for Ma3Racer
  • Yala Music for Yala

Social Responsibility and Development Award:

  • Afroes for Moraba
  • Arogya World for mDiabetes with Nokia Life
  • Apps for Good
  • eLimu
  • Indosat & Nokia Life for Info Wanita

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