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Meffys Awards 2012: Winners announced

The winners have been announced for the 9th Meffys Awards, which celebrate the best of mobile content and commerce, encompassing the years best apps.

The Meffys Awards are now in their ninth year and the 2012 awards received more entries than ever from 35 countries. 13 awards were up for grabs, including new categories Publisher on Mobile, Life Tools App and Brand on Mobile.

meffys 2012 logo

Rimma Perelmuter from MEF comments: “The 2012 Meffys once again has marked an amazing year of mobile success and innovation from across the globe. The diversity and quality of this year’s entrants also reflect the changing nature of the mobile content and commerce ecosystem with banks, brands, developers, publishers and exciting new start-ups taking centre stage alongside established mobile players. “

Paddy Cullivan and his band, the Camembert Quartet hosted the awards, which took place at a gala dinner in London.

Winners include: The Sims Freeplay, Barclays Pingit and Lookout Mobile Security. The full list of winners is below, or you can find out more from the Meffys website.

Social & Entertainment App Award
Electronic Arts for
The Sims Freeplay on iOS and Android

Life Tools App Award
The Associated Board of the Royal Schools of Music for
ABRSM Aural Trainer

m-commerce Award
Barclays Bank for
Barclays Pingit

Discovery & Engagement Award
Yala Music for
Yala

Content Service Award
PERFORM for
Al Jazeera Sport Mobile Apps

Brand on Mobile Award
Crispin Porter & Bogusky for
Just Dance 3 – Autodance

Publisher on Mobile Award
Financial Times for
FT Web App

Consumer Trust Award
Lookout for
Lookout Mobile Security

Social Responsibility and Development Award
Afroes for
Moraba

Innovation Award for App
Citibank for
Citibank Tablet App

Innovation Award for Technology
Calltrunk for
Calltrunk

Innovation Award for Monetization
GetJar for
GetJar Gold Virtual Currency

Innovation Award for Growth Markets
biNu for
biNu Social Network and Content Platform

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