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Microsoft scrap Zune MP3 players, focus on WP7 handsets

It’s been a brave fight, but Microsoft’s Zune has finally gone the way of the Minidisc player, with Microsoft announcing last night that no further Zunes will be produced.

Visitors to the Microsoft site last night spotted that the line of media players had been removed, leaving only sections for the Zune software, which is available on PC, TV, Xbox and Windows Phone 7 mobiles. Gone are the physical Zunes, now but faded memories of the great PMP duels of the early 2000s.

“We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players,” said Microsoft in a statement. “So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.”

So, to our US readers who own a Microsoft Zune, you’re not quite out in the cold just yet. As for the rest of us, we’ll just have to settle for WP7 handsets to fill the Zune-shaped hole in our hearts.