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Motorola Moto G 2015 could be too expensive to be the budget champion

If the latest rumours are to be believed, the 3rd-generation Motorola Moto G may pack too high a price, compared to rivals such as the Voda Smart Ultra 6.

We have a sneaking suspicion that tomorrow’s Motorola event will see the arrival of the company’s latest budget bombshell, the 2015 Moto G. But rumours suggest it won’t be quite as affordable as its predecessors and that leaves room for rivals to snatch its crown as the best value-for-money smartphone around.

Droid-Life nabbed the skinny on a full-blown unboxing of Motorola’s forthcoming mid-ranger, confirming a lot of what we’d already expected, but also filling in a few of the details the rest of the industry hadn’t yet locked down.

The new Moto G (the launch of which we’ll be at tomorrow) looks like it’ll pack 4G, should offer 16GB of storage (and the possibility of an 8GB option) with expandability, a 5-inch 720p HD display, a 1.4GHz quad-core chip, 13-megapixel and 5-megapixel cameras, IPX7 waterproofing and according to American carrier US Cellular, a price tag of $179.

A direct conversion into good ol’ British pounds places the new 3rd-gen Moto G at around £115, but with our taxes and the traditional mark-up, Brits can expect to pay closer to the sweet spot of £150. The previous generation’s ability to sell below this threshold undoubtedly lent to its success and we’re a little uneasy about its prospects now that handsets (albeit carrier exclusives) like Vodafone’s Smart Ultra 6 pack in a lot more for less.

If the price is higher, it might also have something to do with word of Moto Maker support being offered up with this generation of Moto G – Motorola’s online customisation tool for discerning customers who want something a little different.

Thankfully all of our questions will hopefully be answered following tomorrow’s London launch event. Stay tuned to Recombu.com to find out what team Moto has been cooking up.

Read next: Motorola Moto G 3 (2015) in a nutshell

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