Motorola has teased the Moto X a few times now, but the company is trying to further build anticipation by putting out advertisements for the phone when it doesn’t even exist yet. AdAge has the full advert, which will run in several US newspapers – including The New York Times, The Washington Post, and The Wall Street Journal – from today.
The angle doesn’t even seem to be about teasing the phone so much as how it will be made. In the ad, Motorola stresses how this will be the “first smartphone designed, engineered, and assembled in the USA”. The company goes on to drop more hints about the design of the phone, saying that customers will be able to design it themselves. There really isn’t any indication of what this means just yet, though.
While the ad achieves a very patriotic tone, that might not be enough to turn the company’s fortunes around. And will it even be a big difference to international customers? We’ll have to wait and see. Still, at least it’s confirmation that Motorola will be going ahead with its plans to build the Moto X in the US. The CEO of Motorola, Dennis Woodside, said at AllThingsD back in May that every Moto X will be built in Fort Worth, Texas.
Previous rumours have suggested that the Moto X will include a quad-core Snapdragon S4 Pro processor, 2GB of RAM, and a 2,000mAh battery. The handset has even been snapped a few times out in the wild, although the best pictures of an alleged prototype came all the way back in March from Vietnamese site Tinhte. As for a release date, Motorola says the phone should be launched “late summer”.