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New H&M iPhone app gets you a 20% discount

Fashion retailer H&M has launched its official iPhone app, which lets you browse what clothes are hot in its stores right now, as well as finding your nearest outlet, and keeping tabs on fashion news.

The app also includes personalisation features, with a section called My H&M letting you gather your wishlist of purchases and check the latest offers. Social sharing features are also included, so you can badger friends to buy that dress / pair of trousers (delete as appropriate) on Facebook.

Other new features will apparently be added in forthcoming updates. But the main reason for keen shoppers to download the free app now is that if you shake your iPhone when using it, a 20% discount voucher pops up, to be used in-store. Nice.

The app was created by studios Mobiento and Ustwo for H&M.

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