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New mid-range HTC Desire 728 leaks in China

HTC’s having a tough time and despite pushing out a pretty stellar flagship, it isn’t perfect. A fresh leak from China points us at what’s next for the company.

Now before you all start salivating, we’re not talking about the flagship handset destined to follow the M9, but rather a new offering that looks as though it’ll sit at the upper end of the company’s Desire line.

According to a posting on TENAA (China’s version of the CE mark) from last week, a device named the ‘HTC D728w’ was registered, complete with a handful of photos. Judging by the hardware listed, the name and aesthetics in the imagery provided, it’s fair to assume that should this device hit the market soon (which still isn’t a guarantee) it’ll be dubbed the HTC Desire 728.

The most exciting entry into the Desire family has thus far been last year’s Desire EYE, which packed dual 13-megapixel snappers on its front and back. The 728 doesn’t reach these lofty heights but still boasts a competent spec sheet including 13 and 5-megapixel front and rear cameras respectively, a 5.5-inch 720p HD IPS screen, 16GB of internal storage (microSD support up to 128GB), 2GB of RAM, a 2800mAh battery, 4G and dual-SIM support.

There are also conflicting reports as to whether it’ll sport a MediaTek 1.3GHz octa-core processor or a Qualcomm SoC (our bet would be a Snapdragon 615), but both could be correct if it receives different skews for the Chinese and European markets independently.

Software-wise it’s also expected to arrive sporting Android 5.1 Lollipop, complete with HTC’s latest Sense skin running on top and what appears to be an all-polycarbonate body available in white, black, red, orange, blue, grey and gold colourways, which could again be market specific.

What we don’t have is a launch date so stay tuned, particularly if you’re after a competent mid-ranger in the coming months, this could be a strong contender.


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