Orange is introducing a new service that enables users to try premium entertainment content such as football, TV and music and then swap it for something new after 30 days.
Orange Swapables is a free service available to all customers on the Panther Pay Monthly tariff. Every 30 days users will be able to choose two packages from a wide selection of multimedia content including: books, music, news, puzzles and television.
Highlights include Sky Sports Mobile TV (for Sky Sports 1,2,3,4) Mobile TV (which includes 10 channels such a ITV1, Channel 4 Mobile and British Europsport 1 and 2) and Navigon Mobile Sat Nav,
Other partners include: Orange Book Club eReader Deezer Mobile for streaming music, The Times & Sunday Times, MTV, Russell Grant Astrology, PlayGames, GoCommute, Daily Puzzler and 247-Sport.
Pippa Dunn from Everything Everywhere comments: “From unlimited music to live Sky Sports, customers can pick Swapables based on their lifestyle and interests. So whether you’re a news junkie or TV addict; a gamer or a book worm – there’s a Swapable for you. And because we know people like trying new things, we let customers change their Swapables every month.”
Existing Orange users on the Panther Pay Monthly tariff can add Swapables by signing into your online account. The content available depends what handset you’ve got – so very basic handsets won’t be able to access the Mobile TV services.