UK retailer Pedlars has a pretty impressive website, with one quirky feature: Dog of the Week. It gets customers to send in photos and info about their dogs, and spotlights one every week. Why? Who knows, but it seems to be popular – the company says hundreds have been submitted.
Now there’s an app for that.
“We are massive fans of iPhones and this – combined with the success of the Dog of the Week – got us thinking… why not produce a Dog of the Week App?” says the company in its App Store blurb. “And so, after several months of development our very own App is born.”
The app lets you browse the dogs and vote for your favourites, but it also lets you submit your pooch from the iPhone, taking a photo with its camera then adding in the necessary details.
It’s an interesting step, given that other retail chains are focusing on launching more serious iShopping apps. Pedlars is clearly hoping to build its doggy fanbase further though.