New PowaTag app lets you buy things you see or read about even more easily…
Seeking to make the clearly complicated act of shopping simpler than Joey Essex, a new app has been unveiled that brings point-and-purchase to your phone – behold the pocket-emptying assistance of PowaTag!
Opening up a new world of e-commerce, the aim of PowaTag is to turn “impulse into purchase”, which may sound a little dangerous given the fragile financial situation of the bulk of UK residents, but – on the flip-side – also sounds like an excellent way to boost the economy.
Conceived and created by not-troubled-by-a-fragile-financial-situation multi-millionaire entrepreneur Dan Wagner, PowaTag combines Bluetooth geolocation and instant mobile commerce to allow smartphone shoppers to simply point-and-click at products, retail displays, screen adverts and billboards, and snap up the apple of their eye instantly.
And it’s not just limited to the visual world, either. Utilising every iota of your smartphone’s innermost workings, PowaTag can listen in on radio adverts too, picking up whatever’s being peddled with a finger prod.
“The retail sector is being forced to respond to growing market pressures from customers wanting greater levels of control and freedom of access and choice on how they purchase goods,” says Mr Wagner. “Retailers can no longer afford to think in terms of online versus offline – they must seriously rethink how they connect in-store and online strategies to provide the agility and innovation needed to enable customers to buy whenever and wherever they may be, when they are at that critical buying-decision moment.”
With some 240 market-leading retailers signed up to the app, and a whopping US $96.7 million fundraised from investors to bring PowaTag to fruition, it would be fair to say that this is far more than just another quick-and-dirty attempt to pick the pockets of shopaholics, but clearly some self-restraint will be required. So, do you possess the will-Powa?