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RIM releases its BlackBerry Traffic app in beta

Research In Motion’s latest Super App is aimed at motorists, and has just gone live in the BlackBerry App World – albeit as a beta version for US and Canadians only.

It’s called BlackBerry Traffic, and as the name implies, it’s more than just a pure GPS navigation app. The application calculates how long it’ll take to reach your destination, providing you with an estimated time of arrival (ETA), based on real-time road conditions.

That’s where the traffic part comes in: the app pulls in live data on roadworks and jams, ensuring you can re-route when necessary. It also ties into your BlackBerry email and contacts, letting you send an automated message to people you’re meeting warning them that you’re going to be late, with an ETA attached.

I’m assuming the app is the same as one shown off in prototype form at RIM’s BlackBerry Developer Conference last year, when it was called BlackBerry Dash. The app will compete with the likes of Waze, which provides similar real-time data based on its users.

Hopefully the beta will go well enough in North America that it gets extended to the UK and other countries soon.


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