Samsung has provided users with a means of transferring all their precious iTunes content to Samsung devices with a simple Android application.
Media Mushroom’s has entered into an exclusive partnership with Samsung, to provide new and existing Galaxy handset owners a means of keeping all of their iTunes content up to date on their device using it Easy Phone Sync application
More of a bridge than a replacement for iTunes, Easy Phone Sync allows users to browse and transfer all DRM-free iTunes music, photos, videos and other content from computer to phone, whilst they continue to handle general content management on the full iTunes desktop experience.
A smart if not sneaky play by Samsung, by allowing users to continue to use the desktop application which they’re invested both time and money in, and at the same time cutting direct ties to iPhone reliance, the company have effectively out sourced their users media content management to Apple, without needing to develop software of their own.
Simon Stanford, VP of Telecoms and Networks at Samsung UK and Ireland said: “We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn’t use iTunes to manage their content. Easy Phone Sync means people can now enjoy their iTunes content on a Samsung Galaxy phone. What’s more is that it’s really easy for them to do, and literally takes five minutes to set up.”
The application is available on Google Play, but confusingly sits alongside two near identical applications which cater to general Android devices. Samsung’s app will only offer compatibility for Samsung phones, but gives users the full feature set for free, usually associated with the paid version. Check it out and don’t tell Apple.