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iPhone 6 hype makes Samsung push out Galaxy Note 4 early

Samsung will release the Galaxy Note 4 early in Korea, after seeing the massive hype for Apple’s new iPhone 6 and iPhone 6 Plus.

Looks like Samsung is a wee bit worried about the buzz surrounding Apple’s latest handsets. The Korean company has stepped up its release of the Galaxy Note 4 handset in its home country, so phablet fans can grab the new Note on September 26th. That’s ahead of the original and rather vague scheduled release of October.

Samsung launches its Galaxy Note 4 in Korea early after iPhone 6 hype from consumers

Apple’s iPhone 6 and iPhone 6 Plus have been met with a hugely positive reaction from fans, despite the fact that a few have already bent in people’s pockets. That popularity has apparently had an impact on rivals, with Samsung’s share prices dipping since the new Apple handsets hit the high street.

A Samsung rep told Korea Times: “The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled. Samsung will be aggressive in promoting the Note 4 as it’s true that we are being challenged and pressured amid a difficult situation.”

This, despite Samsung taking the mick out of Apple’s iPhone 6 launch, specifically the late-to-the-game bigger screen and the lack of a stylus, in a series of new ads.

For the first time, Apple’s handsets are directly competing with Samsung’s Note range in terms of screen size, with the mighty iPhone 6 Plus rocking a 5.5-inch display, almost as big as the Note 4’s 5.7-incher. Samsung hopes to shift 15 million Note 4 handsets in the first month of sale, which would still put it behind Apple, who sold 10 million iPhone 6 and iPhone 6 Plus units in just three days.



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