Samsung will release the Galaxy Note 4 early in Korea, after seeing the massive hype for Apple’s new iPhone 6 and iPhone 6 Plus.
Looks like Samsung is a wee bit worried about the buzz surrounding Apple’s latest handsets. The Korean company has stepped up its release of the Galaxy Note 4 handset in its home country, so phablet fans can grab the new Note on September 26th. That’s ahead of the original and rather vague scheduled release of October.
Apple’s iPhone 6 and iPhone 6 Plus have been met with a hugely positive reaction from fans, despite the fact that a few have already bent in people’s pockets. That popularity has apparently had an impact on rivals, with Samsung’s share prices dipping since the new Apple handsets hit the high street.
A Samsung rep told Korea Times: “The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled. Samsung will be aggressive in promoting the Note 4 as it’s true that we are being challenged and pressured amid a difficult situation.”
This, despite Samsung taking the mick out of Apple’s iPhone 6 launch, specifically the late-to-the-game bigger screen and the lack of a stylus, in a series of new ads.
For the first time, Apple’s handsets are directly competing with Samsung’s Note range in terms of screen size, with the mighty iPhone 6 Plus rocking a 5.5-inch display, almost as big as the Note 4’s 5.7-incher. Samsung hopes to shift 15 million Note 4 handsets in the first month of sale, which would still put it behind Apple, who sold 10 million iPhone 6 and iPhone 6 Plus units in just three days.