Joining Apple in suckling at the ever expressing teat of digital tuneage, Samsung has launched its own musically nutritious take on iTunes Radio with – wait for it and the dairy-devices might make more sense – Milk Music. Yep, that’s what they’ve called it…
Debuting on Sammy’s new Galaxy-class smartphones, Milk Music is a free sounds streaming service that comes powered by third-party Slacker Radio to allow Galaxy owners to access and enjoy Slacker’s 14-million song strong digital jukebox, as opposed to having to go to the effort of creating their own music library tune by tune.
By not getting caught up in the content, Samsung’s team has been free to concentrate on designing a user interface that – as marketing types are prone to say – ‘pops’.
“Milk introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences,” said Gregory Lee, president and CEO of Samsung Telecommunications America and Samsung Electronics North America Headquarters. “We’re offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle.”
Not just free, but also ad-free, Milk Music requires no messing about with logging in and features a central dial to let users flick through the stations and styles on audible offer, making it quick to enter and explore.
Another feather in the Apple-battling cap of Samsung then, Milk Music is the South Korean creator’s first foray into the ear-arena since it offered one million copies of Mr Beyonce’s misguidedly titled Magna Carta Holy Grail album for free download last year, and although currently limited by only being available to Samsung Galaxy owners in the US, plans for a worldwide roll out could well see it taking on iTunes Radio and all other online digital ditty sites to become, ahem, the absolute cream. We do apologise.