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Samsung teams up with Phones 4U, takes on Apple

Samsung is taking on the Apple Store, and it’s teaming up with Phones 4U to do it. 

Samsung is teaming up with Phones 4U to take on the Apple Store, after it announced its plans to launch retail stores with Carphone Warehouse. A total of 15 stores will be launched in the country, and these will be managed and staffed by Phones 4U workers. 

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Scott Hooton, Chief Marketing Officer of Phones 4U, said: “Together, Phones 4U and Samsung offer amazing customer experiences that bring the latest mobile technology to life.”

Mr Hooton added: “The first fifteen stores will showcase a full range of Samsung phones, computing accessories and wearable technology. We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship.” 

The two companies are already close. Phones 4U currently runs the Samsung flagship store in London’s Westfield shopping centre. The new stores are expected to be open within the next 3 months. 

What are your thoughts on Samsung’s plans? Let us know by posting in the comments below. 

Image credit: Flickr 

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