Sony Ericsson has announced it will be collaborating with surf brand Billabong and will be releasing a Billabong version of the Xperia Active, designed for ‘extreme sports enthusiasts.’
The Sony Ericsson Xperia Active Billabong edition has a feature set identical to the Xperia Active. Running Android 2.3 Gingerbread, there’s a 1Ghz processor and 5-megapixel camera.
But it’s the durability features that made the Xperia Active so interesting and a good fit with Billagbong. It’s dust proof and water resistant to IP67 and includes wet-finger tracking, which ensures the touchscreen can still be used even when wet.
Features unique to the Billabong Edition of the Xperia Active include: screensaver, videos and the Billabong LIVE Mobile app. The Xperia Play will also get the exclusive Billabong Surf Trip game.
Stephen Croix from Sony Ericsson comments: “Billabong brings a new, enthusiastic and engaging audience who are early technology adopters and influencers in the areas of sports and technology. This partnership is a perfect fit with our brand and the Xperia range of smartphones.”
The partnership doesn’t end with the phone, Sony Ericsson smartphones will be used in major Billabong events throughout the world. According the Scott Wallace from Billabong: ‘The first to benefit will be the athletes at our major international events who will be testing the Xperia active device in conditions as diverse as the snowfields in Austria, surfing the big waves of Tahiti and even skateboarding in Singapore.’
We’ll bring you news of pricing and launch date as soon as we get them.