The launch of the iPhone 4S saw Apple edge past Android in terms of UK sales during October.
Data research company Kantar Worldpanel ComTech found that during October Apple increased its market share in the UK to 27.8%.
During October Apple took 42.8% market share – overtaking Android at 35% – as the biggest operating system, although based on the 12 weeks of sales Apple was second to Android.
Dominic Sunnebo, comments: “The October launch of the hugely anticipated iPhone 4S has catapulted Apple into second place among operating systems based on the last 12 weeks of sales. However, if you just look at the month of October, Apple took a whopping 42.8% share of all smartphone sales, giving it a significant lead over Android (which accounted for 35%) – a feat many thought was impossible.
It appears Apple fans are loyal repeat buyers too – with 75% of iPhone 4S users having previously owned an iPhone and 14% owning the iPhone 4.
These sales are backed by a trend towards increased smartphone sales in the UK, with 44.8% of the UK population owning a smartphone.