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Supernanny and River Cottage launch new iPhone apps

Two of the UK’s favourite TV lifestyle brands have launched iPhone apps: Supernanny and Hugh Fearnley-Whittingstall’s River Cottage.

Supernanny is a global superstar now, of course, thanks to the success of Jo Frost’s series in the US. The app aims to help parents with children who are going through a ‘challenging’ stage, behaviour-wise.

No, it’s not just a photo of Jo to brandish menacingly at them. It lets you create a profile for each of your children, including an interactive reward chart to keep tabs on their good behaviour.

When things don’t go so well, there’s a Naughty Step timer that automatically matches the child’s age, based on their profile, and instructions on how to use the Naughty Step effectively.

The app also includes advice on other techniques from the show, mini-games for the kids, and – you may have seen this coming – a  link to buy Supernanny books and DVDs.

As for River Cottage Every Day, it’s an app offering 32 Autumn-themed recipes, tying into Hugh’s belief in cooking seasonally-appropriate grub.

There are also how-to videos to teach tasks like filleting fish and preparing pheasants, although they’re streaming rather than preloaded, which means no big initial download, but you’ll need a decent connection when watching.

Other features include a seasonal foods diary, and a local foods directory to pinpoint nearby shops and cafes that stock local produce.

Recipes can be shared with friends via Facebook, Twitter and email, and there’s also a Forum feature to get help from other River Cottage fans.

Hang on though, isn’t Autumn over? Yes, but you can buy the Winter recipes pack in-app for another £1.19. They’ve thought of everything…

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