The xx are one of the hottest bands in the UK right now, thanks to their recent win in the 2010 Mercury Prize, and a debut album that’s finding itself on coffee tables (or iPods on coffee tables) across the nation.
Now the band have launched an official iPhone app, which puts a welcome twist on the usual band-app formula of news+vids+tweets. The app is based on a project from earlier this year between The xx and video director Saam Farahmand.
It involved filming all three band members playing songs, which were then shown on three AV units in a physical exhibition – amid much conceptualising about 3D immersion, and the like. It’s that footage that forms the basis of the new iPhone app, which is free and designed to be used on three devices at once.
How? The idea is that you and two friends with iPhones or iPod touches sync up using the app, so that each of you can have video of a different The xx band member on your screen playing a song, while you all listen to the audio.
Yes, it’s a novelty. But we like the idea.