Three recruited comedian Rufus Hound to pen a letter for unhappy customers looking find an alternative network after Vodafone’s latest price hike.
Recent changes to Vodafone’s pricing structure have resulted in consumers paying up to 10% extra. Keen to capitalise on the public’s indignation, rival carrier Three has teamed up with comedian Rufus Hound to pen a break-up letter for Vodafone customers looking to switch to a cheaper network.
With the recent changes to Vodafone’s pricing structure, out-of-plan calls to the UK will cost 5 pence extra, whilst calls to certain directory enquiries numbers will soar to £5 from £2.25.
Vodafone customers have been given up until the 28th of June to terminate their contracts without charge if they’re unhappy with the price hike. The termination has to be made in writing, and Three hopes that disaffected Vodafone customers will use Rufus’ words in their communications with the company.
The letter states “Maybe you thought that by increasing my phone bill I’d be too broke and broken to look for someone else. Someone better. Or maybe you just weren’t thinking of me at all. God – that’s just so you.” Vodafone is yet to pass comment on the letter.
Rufus Hound has appeared on hit BBC shows You Have Been Watching and Would I Lie To You. He stood as an MEP candidate in the 2014 European Election, coming ninth with 1% of the vote.
This is the latest in Hound’s big brand endeavours with Nintendo calling upon his talents to flog the Wii U last year. You can read the full letter and even download it if you’re an affected customer, from the Three Blog.
So what do you think, is this a funny, cheeky marketing stunt on Three’s part or an extra unnecessary sting on the tail of Vodafone’s price increase. More to the point, are you even bothered by the 10 per cent rise? Leave your thoughts in the comments below.