Having the CEO of a major company sit down for an extended interview is a rare opportunity, so it didn’t come as much of a surprise to see the media intently focused on Apple boss Tim Cook last night at AllThingsD 2013. The CEO talked about a number of topics, ranging from Apple specific questions to broader observations about other technologies.
Attention quickly turned to the upcoming iOS 7, although Cook didn’t give too much away during the interview. Apple’s head confirmed that the update would be revealed at WWDC next month, however, and that Jony Ive is “key” to the new version of the operating system. Reports have suggested that Ive has overhauled the user interface, opting for a “black, white, and flat” visual aesthetic that does away with the skeuomorphism seem in past iOS releases.
Cook also talked about the openness of iOS in general. The CEO agreed that Apple has been particularly hard on the subject in the past, but that it still intends to put the user experience above all else going forward. Cook hinted that Apple could open up some APIs in the future, though. When pressed more specifically on Facebook Home, for instance, Cook dismissed the idea of catering to such customizations. “I’ve see some of these settings screens, and I don’t think that’s what customers want.”
Finally, Apple’s CEO touched on wearable technology. Cook pointed out how it was an area that’s “ripe for exploration”, and that “lots of companies will play in [the] space.” The CEO even expressed his admiration for gadgets such as the Nike+ Fuelband, going on to say that wearables in general are “a very important branch of the tree.” As for Google Glass, Cook didn’t seem quite as optimistic: “It’s probably likely to appeal to certain markets. The likelihood that it has broad appeal is hard to see. To convince people that they have to wear something, it has to be incredible.”