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Viber integrating gaming into its mobile messaging platform

WhatsApp rival Viber has today launched its in-app gaming across the globe. The games were initially launched in only a handful of countries across Asia and Eastern Europe, but from today all Viber users will be able to use the three games within the app to compete against friends.

Viber Games uses a new API which allows users to log in with their Viber ID and connect with their existing contacts to play games, send gifts and share achievements. The company has partnered with mobile gaming developers Storm8 and Playtika to bring Viber Candy Mania, Viber Pop and Wild Luck Casino to the messaging platform.

The games contain characters with which users will already be familiar if they’ve visited the Viber Sticker Store, as they’re all taken from the current range of stickers available.

Viber COO, Michael Shmilov, said: “Viber Games is the latest feature in our ongoing enhancement of the Viber platform. Whether users are bragging about their achievements, sending gifts or simply checking out what their friends are playing, Viber Games is another engaging way for people to connect within the app.”

Perhaps predictably, the apps all contain in-app purchases, and with market researcher Newzoo predicting a profit across the mobile gaming industry of almost $30 billion in 2015, and Viber recently reaching 400 million users, it looks like Rakuten could quickly recoup a huge slice of the $900 million that it paid for Viber back in February of last year.

According to reports, Viber is planning to add further gaming titles to its arsenal in the coming months, giving users new and creative ways to spend their money.

The games are all free to download via iTunes for iOS devices and the Google Play Store for Android devices and will be free to play, aside from the in-app purchases, naturally!

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