Vodafone has gone all sports car salesperson on us in its latest campaign aimed at smartphone users.
Dubbed the Data Test Drive, the deal basically allows new and upgrading customers to enjoy unlimited data on their smartphone for three months.
So that’s unlimited Facebook, Twitter, Spotify, tethering, interwebs, you name it. After the three months are up, Vodafone will send you a text with details of how much data you’ve munched through and will then recommend a Web Pack data price plan.
Web Packs currently come in two types; unleaded 500MB for £5 a month and super unleaded premium 2GB for £15 a month.
These plans can be taken in addition to whatever data allowance your smartphone contract might already come with. So if you were to pick up, say the BlackBerry Bold 9900 on a plan that gives you 500MB already, opting for the £5 deal will see you getting 500MB more.
The Web Packs are sold on a rolling monthly basis, so you can cancel them or add them whenever you need to. When we spoke to Vodafone, we were told that there’s also a £3 250MB pack in the pipeline – no ETA on when this’ll be rolling out though, other than ‘soon’.
Currently, if you exceed your data allowance on a Vodafone plan, you’ll be charged £5 for 250MB of access every time you go over the limit.
The Vodafone Test Drive plan is mainly designed to give smartphone owners an idea of how much data is needed for what they do, be it streaming audio or video or just checking the occasional Facebook message every other night. This way customers can be recommended a data plan to suit them.
The Vodafone Test Drive will be open to all new customers as well as those eligible for an upgrade.
Those buying smartphones on a Pay Monthly can sign up, but the deal won’t be rolled out to Vodafone SIM only or mobile broadband plans.
Update: we’d like to clarify that the Vodafone Data Test Drive service is only available to Pay Monthly customers and not Pay Monthly and pay-as-you-go as was previously thought.