Vodafone looks set to be the first phone network in the UK to offer the ability to pay for app purchases through their phone bill.
Regardless of whether you’re using a monthly or pay-as-you-go phone the option is available to all Android phones in the UK.
Lee Epting, Vodafone Group’s Content Services Director said, “Together with Google, Vodafone has made it really simple for customers to get to the essential apps they can trust.
“More than 75 million Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience. This focus on quality over quantity helps deliver on that commitment.”
Created through a tie-in with Google, there will be an option in the Android Market – aimed at those that are unable to pair their bank details to the Android Market – or perhaps for users too young for debit cards. Google has previously rolled out this direct payment option to other countries, including the US.
App addicts fear not; there will be buying safeguards limiting single app purchases to £30, and £250 monthly limit.
You can now use the Vodafone tab on the homepage of Android Market.