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Withings’ Go is a new affordable E Ink activity tracker

It’s no surprise that wearables are a big component of this year’s CES and French manufacturer Withings just revealed a cute new activity tracker called the Go.

Whilst the company has products that fit into a number of places within your life, its activity trackers standout for the balance of simplicity and elegance they strike. The Activité range was a particular highlight as they concealed the workings of the tracker within the form of a conventionally beautiful Swiss wristwatch. The Go is a little different, but still appealing.

The company’s new tracker is small and simple, designed to be worn on the wrist, a keychain or clipped onto clothing, whether that be a waistband, pocket, sleeve or even bra strap. It packs a simple aesthetic with a sizeable circular touch-enabled always-on E Ink display that’s glanceable and visible, even in bright sunlight.

Beyond a simple tap to check progress towards your daily activity goal, there’s little in the way of actual required interaction; the Go can detect whether you’re walking, running, swimming (it’s water resistant up to five atmospheres) and even sleeping. It can count your calories and knows when you’re in a light or deep sleep cycle too.

As with Withings’ other fitness-centric products it plays nice with the company’s own Health Mate mobile app, letting you log your data and pair it with other metrics, like calorie intake via MyFitnessPal integration.

Aside from the fact that it comes in five colours (black, green, blue, red or yellow), there are a couple of other aspects that further sweeten the deal. Firstly it relies on a conventional button cell battery, meaning that unlike trackers such as the Microsoft Band 2 or Jawbone UP3, which require charging every few days, Withings says the Go will be good for up to eight months at a time.

The other thing to note is price, which at launch in the first quarter of 2016, is set at £49.95, placing it just above the likes of Jawbone’s similarly styled UP Move activity tracker.

Read next: Which of these activity trackers actually helps you keep fit?

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