Billboard reports that YouTube is planning to launch a music streaming service towards the end of the year. The service will apparently be designed to sell even more ads to consumers, with a particularly emphasis being placed on mobile.
YouTube’s streaming service could come with two plans: a free tier that will include unlimited listening, and a paid tier – expected to cost around $9.99 per month – that will remove adverts and allow for offline listening.
Google even has the licensing deals ready to go. Billboard says that the company obtained rights for YouTube to offer the same selection of tracks as Play Music All Access when it signed deals with record companies earlier this year. One company offering two identical services may seem odd, but YouTube has the potential to stream premium music videos in the future to any mobile device with a display.