ZTE today announced its first Windows Phone handset to launch in the UK market, the ZTE Tania.
The Tania includes a 4.3-inch screen, 1GHz Qualcomm MSM 825 processor and 4GB of internal memory (of which just 2.5GB is usable). ZTE claims it will be ‘the most affordable 4.3-inch Windows Phone on the market.’
There’s no information on a SIM-free price yet; ZTE would only say that it will be available on contract for £10-£20 a month. If it’s £10 a month, it will be fantastic value. £20 a month seems too expensive, especially when you can pick up a Nokia Lumia 800 for the same money. And that’s before Nokia’s budget Windows Phone offering, the Lumia 710 gets a priced for the UK.
ZTE has confirmed the Tania is the first of several devices this year, with more due for release at Mobile World Congress next month. It’s clearly part of the company’s plan to increase its presence in the UK market. In Q3, ZTE was actually the fourth largest global smartphone manufacturer by volume, manufacturer 50 per cent of the UK’s white label products, including the Orange San Francisco II and T-Mobile Vivacity.
We managed to get a few hands-on photographs of the phone at an event in London. The most striking element of the phone is the screen. At 4.3-inches it’s a generous size, but has the standard Windows Phone 800 x 480 pixel resolution. This means that like the HTC Titan the icons look a bit enlarged. Text certainly isn’t as sharp as on the Nokia Lumia 800, with its 3.7-inch screen and Super AMOLED technology.
At 10.7mm deep, it’s slender and doesn’t feel too cheap. Inside there’s a 1GHz processor, which from our brief hands-on time it feels fairly quick. You can quickly swipe up and down the Metro interface of Windows Phone 7.5. We asked one of the demonstrators and there doesn’t seem to be any new applications unique to the handset, like Nokia Drive on the Lumia phones.
There’s a 5-megapixel camera with and flash but no front-facing camera.
The ZTE Tania will be available very soon from Bright Point, Virgin Mobile and an unspecified UK mobile retailers, so perhaps Clove or Expansys.