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Ferrari, Mercedes-Benz and Volvo set to show off Apple CarPlay

Apple will be introducing CarPlay at the Geneva Motor Show this week, with Ferrari, Mercedes-Benz and Volvo first to flaunt it. 

In the wake of leaked screenshots we can report Apple CarPlay will be unveiled at the Geneva Motor Show. Ferrari, Mercedes and Volvo will be the first manufacturers to show off the Apple-built infotainment system.

CarPlay is essentially a simplified iOS interface that runs on a touchscreen display in your car, with Siri voice commands helping keep your concentration on the road ahead. Think of it as like having an iPhone permanently stuck in your dashboard.

Key functionality includes the ability to check your calendar and emails, find directions using Apple Maps with spoken turn-by-turn directions and stream music with the help of apps like Spotify, iHeartRadio and Sticher.

You can also read incoming text messages and make phone calls, as CarPlay is built primarily around the use of Siri voice commands. The system, according to Apple, is “designed from the ground up to provide drivers with an incredible experience using their iPhone in the car”. So far the iPhone 5, 5S, and 5C are compatible.

A Ferrari California T and Mercedes’ S-class Coupe (the one with the casual crystal headlights) are a among the first vehicles to showcase CarPlay. BMW, Ford, General Motors, Jaguar Land Rover, Kia, Nissan, Peugeot, Subaru, Suzuki and Toyota are said to be integrating CarPlay into future vehicles.

CarPlay has been designed to keep the driver focussed on the task at hand. Being able to phone your mate to arrange a night out by checking your calendar while following directions to your mother-in-law’s house is, after all, hardly going to help with your concentration. This is why CarPlay keeps distraction to a mininum, thanks to a lack of a virtual keyboard and other complex or complicated interface elements.

Expect to hear more details in the very near future. Until then, let us know your thoughts on CarPlay in the comments below.


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