Amazon has unwrapped Prime Music, a new ad-free music streaming service that aims to take on Spotify, Apple, Deezer and the rest.
Boasting just a million tunes under its belt from launch – Spotify has over 30 million songs, Deezer 35 million, Apple has ‘tens of millions’ – Amazon might not be able to match the more established competition in terms of volume but its signed up some big names to get it off the ground; One Direction, Royal Blood and George Ezra rub shoulders with Bob Dylan, Madonna and David Bowie in Amazon’s VIP lounge.
While Amazon’s own library is a little on the thin ground compared to the rest, one neat trick is that you can mix songs from your own Amazon MP3 collection with tracks from Prime Music, which you can download for offline play.
Read our ears-on review of Apple MusicLike Prime Instant Video, Prime Music is free for folks with Amazon Prime accounts. It’s the latest sweetener for those who’ve shelled out for a £79 annual Amazon Prime subscription.
Christopher North, managing director at Amazon UK said: “UK customers loved it when we added Prime Instant Video and unlimited photo storage into Prime last year, on top of Unlimited One-Day Delivery on millions of items and access to over 800,000 Kindle titles to borrow.”
“We said then that we were just getting started, and today we’re introducing Prime Music—more than a million songs from bestselling artists, plus hundreds of Prime Playlists hand-built by our team of music experts—all at no additional cost.”
Realted: How to get Amazon Prime Instant Video on your Android phoneCurrently there’s no way for you to sign up for Prime Music on it’s own. It’s strictly for Amazon Prime customers at the moment. Prime Instant Video remains £5.99/month for non-Prime people, which works out slightly less expensive over 12 months than the £79 fee.
Breaking with tradition, you’ll also be able to access Prime Music on regular Android phone and tablets and iOS devices, via the regular Amazon Music app.
You can also access Amazon Prime Music playlists on your desktop on ‘any web browser’.