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Chromecast support checks out on Sainsbury’s Entertaiment iOS and Android apps

Sainsbury’s has just added Chromecast support for its Entertainment mobile apps, letting folks easily cast The Theory of Everything and Cobain: Montage of Heck to their TVs. 

The pay per view on-demand service lets customers rent or buy titles and access them on a range of devices. 

While there’s a Sainsbury’s Entertainment app for Apple TV, Roku and Xbox 360, bringing the service to the cheap as chips Chromecast makes it easier for customers to watch their purchases on TV. 

Sharon Nightingale, Head of Commercial, Sainsbury’s Entertainment commented: “We are delighted to now be able to offer our customers our fast-growing range of movies and TV shows via Chromecast. 

Related: Twelve must-have Chromecast apps, four to watch out for and three to avoid“This launch will make it easier to enjoy the shows and movies you love on a bigger screen in the comfort of your home.”

While there’s a Sainsbury’s Entertainment app for Windows Phone, this currently isn’t compatible with Chromecast. 

Unless you’ve got any of the above smart TV mini streamers, your best bet, if you want to watch Sainsbury’s Entertainment content on the big screen, is to connect a laptop to your TV via HDMI. 

Rental prices for titles on Sainsbury’s Entertainment vary, with most SD and HD movies going for £2.99 and £3.99 a throw respectively. This gives you 30 days to watch a film after renting, with a 48 hour viewing window once you’ve clicked play. 

Buying films costs £11.99 to buy most SD titles and £13.99 for HD copies, although some flicks, like Stephen Hawking biopic The Theory of Everything is on sale for £9.99 in SD. 

Selected titles are also Ultraviolet compatible, meaning once you’ve bought them from Sainsbury’s Entertainment, you get a digital copy to keep for life. Peter Jackson’s CGI slogfest The Hobbit: The Battle of Five Armies is available to buy or rent from Sainsbury’s now and is UV-compatible. 

A unique feature of Sainsbury’s Entertainment is that it lets customers earn Nectar points on purchases. Depending on how invested you are in the Nectar scheme, this could make all the difference if you’re weighing up the pros and cons of similar services like Blinkbox or  


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