Drama, the new UKTV channel, is moving up in the Sky programme guide to channel 166.
This is thanks to a deal UKTV has done with PBS America, which will move to Sky channel 534, the former home of Blighty, on July 24.
Keith Porritt, Executive Director Commercial, UKTV, commented: “Drama now has an EPG position which will enable Sky viewers to easily access Britain’s most high profile dramas and the array of stellar talent that the channel provides. I’m delighted that Drama is receiving the prominence it deserves on the Sky platform.”
Drama, which currently sits at channel 291 on the Sky EPG, is the latest channel from UKTV and brings a blend of UK-based drama classics including Sharpe, Cranford, Tipping the Velvet and Pride and Prejudice.
To launch the channel, UKTV arranged for a 12-foot statue of Mr. Darcy to emerge from the Serpentine in Hyde Park in honour of Colin Firth’s iconic and racy scene from the BBC’s 1995 adaptation.
Drama (also available on Freeview channel 20) joins the UKTV line-up of digital channels which includes Dave, Yesterday, GOLD, Really and Alibi. It’s already proving a hit, racking up a 0.63 per cent adult audience share in its first week, reaching over three million adults. Jonathan Creek has been a particular favourite so far attracting 327,000 viewers.
Maybe UKTV should have arranged for a giant statue of Alan Davies to emerge from the Serpentine instead.