The latest service heading to Virgin Media TiVo is Hayu, a celeb-heavy on-demand app that’s free for Virgin TV XL customers.
Hayu currently features over 3,000 episodes of reality shows including the likes of Made in Chelsea, RuPaul’s Drag Race, I Am Cait and, as our headline suggests, Keeping Up with the Kardashians.
New content will be added throughout the year, with most new shows landing on the same day as they launch in the States. Owners Universal say it’ll add around 500 new episodes of shows to it service every year.
Related: Sky Go adds Universal Channel, SyFy and E! to catch-up line upWhile Hayu is coming to TV XL customers for free, other Virgin Media TV subscribers will be able to order and watch Hayu, which costs £3.99/month, later on in the year. Like Netflix and Now TV, Hayu is a rolling service, meaning you can sign up and cancel whenever suits you.
Hendrik McDermott, senior vice president of branded on-demand content for NBCUniversal, said: “It is such an exciting milestone to team up with Virgin Media as our first ever TV platform partner, allowing Hayu to reach an even wider audience of reality fans on the wide range of devices they use every day.
“As partners, we are delighted to unveil a bespoke Hayu TiVo app to provide Virgin customers with tailored access to this unique and immersive [subscription] service.”
Signing up for Hayu through Virgin Media TiVo means you’ll also be able to watch Real Housewives, Vanderpump Rules and more on phones and tablets too; there’s Hayu apps available for iOS and Android devices.
Each subscription entitles you to watch on up to five devices, so when people want to watch something that isn’t Million Dollar Listing in the living room, you’ll be able to take Hayu with you. There’s currently no ETA for Hayu on other Virgin TV subscriptions, but there’s nothing to stop you from signing up for all the Shahs of Sunset and Top Chef you can shake your iPhone SE at.