Following Jeremy Clarkson’s exit from the BBC, iPlayer figures for the last few Top Gear episodes have soared.
The four episodes of Top Gear which aired prior to the ‘fracas’ accounting for an extra 9 million views.
Top Gear wasn’t the only contributor to iPlayer’s high viewing figures though. The Eastenders 30th Anniversary live shows and flashback episodes, in which Lucy Beale’s mysterious killer was finally revealed, accounted for over 2 million views in February alone.
Perhaps the most interesting thing about the data is not what people were watching but how.
Last month also saw mobile devices eclipse the living room for the first time. 52 per cent of the iPlayer viewing requests in February of this year were made from phones and tablets.
As well as Top Gear and Eastenders, original BBC dramas also proved popular with digital viewers with Wolf Hall, Silent Witness and The Casual Vacancy racking up high viewing figures. The iPlayer viewing figures for March won’t be released until next month, but a decline is to to be expected, due to the large Top Gear-shaped hole appearing in the planner.
The BBC has yet to decide if it will screen the remaining episodes featuring Clarkson following his dismissal. In the meantime, Clarkson’s next move has yet to be announced. With Sky seemingly out of the bidding war, there’s always Land Rovers Live…