The monthly cost of Now TV Movies and Entertainment passes are set to increase by £1 and £2 respectively.
The new price for Sky’s on-demand TV streaming service will cost £6.99/month instead of £4.99/month from October 16 onwards.
From the same date, the cost of a Movies pass, giving you on-demand access to films from all 11 Sky Movies channels will climb from £8.99/month to £9.99/month.
This will bring the cost of a Now TV Entertainment pass brings it more in line with the new Netflix price, albeit with a smaller library of content.
That said, an Entertainment Pass is a desirable item for TV fans as it gives you access to Sky 1, Sky Atlantic and Sky Living content currently including HBO’s Boardwalk Empire and Fox’s The Walking Dead. The most recent season of hit fantasy saga Game of Thrones was available on Now TV at the same time as it hit Sky TV screens, months before it landed on rival streaming services.
A Now TV spokesperson said: “Now TV customers can now enjoy more movies and entertainment than ever before, including double the number of shows on demand, brand new channels including ITV Encore and more of the biggest and latest Hollywood movies than any other online movies subscription service.”
Sky always described that the original price of £4.99/month for Now TV Entertainment passes as ‘introductory’ so a price rise perhaps shouldn’t be unexpected.
Prices were originally supposed to go up in May, but after a string of failures which saw fantasy fans unable to stream their favourite show, Sky decided to postpone the rise. As any Thrones fan worth their salt knows, winter always comes in the end. As the long nights close in, the prices will go up.
Access to Sky Movies through Now TV will go up to £9.99/month which, while more expensive than rival services, will give you access to blockbuster movies sooner. Current titles available to watch on Now TV include Thor: The Dark World, Gravity and Anchorman 2: The Legend Continues.
Access to Sky Sports will continue to be priced at £6.99/day and £10.99/week until November 27, after which the old daily price of £9.99/day is expected to return.
Until then, this means you can tune into sporting action including Arsenal vs Tottenham Hotspur on September 27, Manchester United vs Chelsea on October 26 and all of the golfing action from the 2014 Ryder Cup for less.