O2 has struck a deal with coffee chain Costa, which sees its customers able to enjoy free Wi-Fi with their black Americanos and flat whites.
Starting with London, all of Costa’s UK chains will eventually see O2 Wi-Fi opening up. Access to O2’s Wi- Fi will be free for all customers, regardless of the broadband ISP or mobile network they’re with.
There’s a single sign-up process in store which, once done means you never have to sign up again. So technically you’ve got 30 minutes of free Wi-Fi in Costa for the price of a cup of coffee – enough time to check your emails or check in on Foursquare to say ‘I’m in Costa!’
Costa Coffee Club members will be able to benefit from unlimited Wi-Fi use.
30 minutes of free O2 Wi-Fi in Costa, unlimited for Coffee Club members
“As people spend around half an hour in our stores, we are delighted to be partnering with O2 and providing our customers with 30 minutes of free Wi-Fi,” said Kevin Hydes, Marketing Director for Costa UK. “Our Coffee Club members will be rewarded with unlimited access to further enhance their coffee shop experience.”
O2’s strategy is in contrast to the approached taken by Sky. The recently launched Sky Cloud Wi-Fi app, which lets you patch in to The Cloud’s network of over 10,000 hotspots in the UK, but only for Sky Broadband customers.
Gavin Franks, MD of O2 Wifi stated “we are hugely excited to partner with Costa. Coffee shops are seen as the traditional heartland for public access Wi-Fi and Costa is the largest coffee chain in the UK. We have shown how our innovative models works in new contexts such as London Metro Wi-Fi and this deal shows that it also works in more traditional contexts. It shows that people and businesses want fast, reliable Wi-Fi that’s easy to use and free no matter who you are.”
O2 recently struck deals with O’Neill’s, All Bar One Harvester and Toby Carvery to provide Wi-Fi to these outlets. 3,000 O2 Wi-Fi hotspots are currently being rolled out across the UK.