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Samsung bags exclusive access to ITV Player app on Android

ITV has updated is ITV Player app on Android, but to the dismay of other Android users, it’s still only be available on Samsung devices.

The app has had a bit of a face-lift and enables users to catch up on the last 30 days of programmes on all its channels. The app will remain exclusive to Samsung devices until 31 August.

Galaxy S4, S3 and S2 users will be able download the app from the Google Play Store as well as those with a Galaxy Ace 2 or a crusty old Galaxy Tab tablet. Phablet fans with a Samsung Galaxy Note – that’s the original Note, the Note 2 and the Note 10.1 tablet – can also download the ITV Player app. 

Samsung bags exclusive access to ITV Player app on Android

Samsung users will be able to play unlimited programmes from ITV1, 2, 3, 4 and CITV over 3G, 4G and Wi-Fi networks. Unlike the BBC iPlayer, there is no option to watch live TV.

All is not lost for others in the Android army as the app will be available to all Android users once the exclusivity period is over. Owners of the HTC One with its fancy 1080p screen will one day be able to stream episodes of Jeremy Kyle ’til their hearts content. 

ITV blamed the fragmentation of the Android devices for hopping into bed with Samsung. 

Online Product Director James Micklethwait said: “We are very excited to have launched the new ITV Player app on Samsung devices. 

“The fragmentation of the Android ecosystem is well-known therefore, as a commercial broadcaster, it makes sense for us to partner with the leading manufacturer of Android devices to further increase our technical knowledge of the operating system.” 

The app will work on a variety of different screen sizes as well as Android OS versions (2.3 to 4.2). 


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