Sky has announced a new monthly pricing plan for the Sky Sports pass on Now TV while giving us a glimpse of a forthcoming Now TV box.
From later on this summer, Now TV customers will be able to pay £31.99/month for a pass to stream Sky Sports content online, on their phones and tablets or through the Now TV box. At the same time, you’ll have the option of paying £6.99 for a 24 hour pass or £10.99/week if you’d prefer a more flexible package.
News of the monthly streaming plan follows in the wake of Sky upping prices of its TV subscription service to £47/month for the full Sky Sports bundle.
Sky is also teasing the new ‘next generation’ Now TV box, which will go on sale in August for £14.99.
It’s been rumoured that the new Now TV box will support 4K Ultra HD streams, improving on the maximum 720p HD output of the current-gen box.
Sky isn’t confirming support for 4K streams today, only revealing that the new Now TV box will come with an Ethernet port for wired connections and a processor that’s five times faster.
Sky’s chief marketing and digital officer Stephen van Rooyen, said: “Now TV has established real momentum since it launched nearly three years ago. The acceleration in our customer growth shows Now TV is attracting customers in a way that is complementary, not at odds, with the Sky TV service.
“As with the Sky platform we are committed to constant improvement so we can produce the best experience for customers as well as developing exciting new services and features for them to enjoy.”
As well as this, Sky is preparing to roll out a revised user interface that promises easier content discovery, the ability to tag and save favourite shows and automatically play next episodes, where available.
This follows in the wake of Roku, which Sky has invested in, releasing a new Roku streamer and rolling out a string of UI updates. From the screengrab above it looks like Sky has taken some design cues from Roku – at least if the purple highlighting effect is anything to go by.
Emerging pay TV rivals BT recently announced a string of additions to its sports offerings. In August , BT Sport Europe will hit the airwaves, bringing UEFA Champions League and Europa League matches to British screens for next to nothing.
As well as this, BT will also launch a 4K streaming service for early adopters who can afford Ultra HD TV sets and BT Infinity broadband.