High-risk sports brand EXTREME wants to launch its own branded mobile network in the UK.
Yes, you read that right. The TV channel perhaps better known for its live coverage of BMX, snowboarding, skating and other action sports wants to take being EXTREME to the next level and become an MVNO – a mobile virtual network operator.
It’s not known which of the UK networks EXTREME will hook up with or even which phones they’ll be selling – right now, EXTREME has little more than words to give us.
Related: Spotify Running wants to rewire your workoutAlistair Gosling, the founder and CEO of EXTREME, said of the move: “EXTREME is looking to deliver a cutting-edge and authentic mobile service for our millions of fans and by partnering with the great team at Mobilise we are making this happen.”
EXTREME has paired up with Mobilise Consulting, a company which has worked on projects with Carphone Warehouse, EE and Virgin.
Hamish White, founder and CEO of Mobilise Consulting chimed in effusively, saying: “EXTREME has a fantastic brand that reaches a phenomenally large mobile user base.
“When combining the strengths of EXTREME with Mobilise’s deep history of international MVNO service delivery and in-house developed software capabilities, we have the makings for a truly unique and game-changing mobile service offering.”
Quite why EXTREME feel that launching a mobile network is the perfect segue on to other things besides sport is anyone’s guess. Given the nature of the channel, it’s possible that ruggedised or water resistance phones, like Sony’s Xperia X3 and fitness tracking devices will be sold by the network – but that’s pure speculation on our part.
All the same, we look forward to seeing what EXTREME deals they have in store for users in the coming months. In the meantime, you can check out the latest action from EXTREME on Sky (channel 417) and Virgin Media (channel 527).